Glasses and Frames
You should look and feel amazing in your glasses, and we make that our mission when you shop for eyewear with us. At Kennedy Vision Health Center, our friendly optical specialists are your personal guides to the most fashion-forward frames, and will help you complete them with custom lenses. Our stunning eyewear selection and patient benefits — like a personalized styling experience — make finding the right glasses here easy, engaging, and fun!
Our Phenomenal Selection of Frames
Glasses are more than just a tool to improve your vision: they’re a statement to the world about who you are. That’s why we offer a wide variety of custom frames and lenses for every budget, prescription, lifestyle, and personality. Our optical specialists work with you one-on-one to find your perfect pair of glasses, for unmatched clarity and comfort.
The Glasses Brands You Love
We make sure to stay stocked with frames from all your favorite designers, like GUCCI®, Tiffany & Co., SAINT LAURENT™, Michael Kors®, and PRADA, so you’ll always have a stylish variety to choose from!
Our Expert Optical Specialists
Custom Lens & Frame Fittings
- We start with your lenses. We’ll ensure your vision goals are completely achieved with custom lenses before looking for the ideal frames to support them.
- Individualized guidance and feedback. We know where on our frame board to find the frames sure to suit you best, and give you our expert opinion to ease your decision.
- One-on-one guidance. You can schedule extended one-on-one time with an optician where they can get even more in-depth with your eyewear shopping.
- Tailored frames fittings. We’ll ensure your new favorite frames fit properly for the greatest comfort, wearability, and visual clarity!
What Our Patients Are Saying
We love sharing what our friends and family have to say about us — especially when it comes to our exceptional eyewear experience. Read about how satisfied they were!
- Renee Q.
“Kennedy Vision in Elk River was able to get me in for a last minute exam when I had some eye problems. Everyone there is so friendly and helpful.”
- Douglas Y.
“Dr. Traverse and Dr. Rossow are both consummate professionals in every sense, carefully explaining the details of the exam process and options for treatments. Orrin is as fastidious as you will ever find, great with helpful tips and ensuring that you are completely satisfied. The entire staff at both locations are extremely friendly and helpful. It is very apparent that they put the customer first in all that they do. Thank you all for making the process very simple, each and every time.”
- Jackie B.
“I always have a great experience during my annual eye exam. The staff here is so friendly and makes you feel very welcome. I have been seeing Dr Traverse for many years and although thorough explains things in layman terms. It never feels like he is rushing to get you out the door.”
- Jill P.
“Everyone from scheduling, insurance, eye exam, and the multiple ladies helping me and my husband find glasses were amazing! They were all super helpful and friendly. Highly recommend!”
- Deanna G.
“Very careful, thorough exam by Dr. Kennedy. Support staff is knowledgeable and efficient, friendly.”
- Megan W.
“I made an appointment here because it was in my VSP network and ended up LOVING it. The staff, from when you walk in the door to when you get to the exam room, are friendly, welcoming and kind. Dr. B is great, and I am happy to say I have new glasses & contacts with the RIGHT prescription for the first time in my 15+ years of wearing them! I actually helped one of my patients get an appointment after he broke his glasses on accident and he loved them as well.. Highly recommend!!”
Eyeglasses and Frames Near You
All our locations boast an impressive range of glasses and frames, as well as precise fittings from knowledgeable optical specialists, so you always have access to stellar eyewear!